Hey friends, It is not uncommon to hear business owners complaining about how hard it is to hire people. As if people do not want to work anymore. Some even compare and contrast the work rate and gumption between generations. But the truth is this has been a problem since time immemorial. Every older generation will find it harder to hire the next generation. Don't believe me? Check out this news-cutting montage. Perhaps it isn't because people don't want to work anymore. They just don't want to work for old-school capitalists. 
Have a great week ahead!
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💁♂️LinkedIn Tip of the Day
Benjamin Loh recently wrote a post about the lady fined A$2,664 for bringing a half-eaten Subway into Australia. Within 24 hours, Subway sent a whole gift box of merch and a A$2,664 gift card. He wrote about what this episode taught us about branding and humanity. That post blew up and garnered 1k+ reactions, 77 comments and 53 shares (as of 22 Jul 2022). I'm not here to regurgitate what Benjamin already shared but more to decipher why that post went viral. According to Professor Jonah Berger, there are six reasons why people share content (that make it go viral). 💵 Social currency - we share things that make us look good
🔫 Triggers - we share things that we keep coming across
💗 Emotion - we share things that make us emotional
👁️ Public visibility - we share the long queues outside the new Bubble Tea outlet
📰 Practical value - we share useful information
📖 Stories - we all love narratives Similar to how MrBeast leveraged a combination of factors to become the #1 YouTuber, the post by Benjamin hit several notes. Namely social currency, triggers, emotion and stories. The critical thing here is the emotional bit. As Maya Angelou famously said, "I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel." To influence virality in your next posts, start by asking yourself what emotional state you want your reader to feel after reading your post. And then work backwards to craft the narrative to reach that state. That is how you might be able to engineer your next viral post. More tips from my online LinkedIn training program.
🎧 Work It – S1E1: The Great Hybrid Debate: What if your team doesn’t want to work in the office?
Work doesn't have to be a grind, it can be empowering, uplifting and purposeful. I co-host this brand new podcast by CNA to help navigate issues related to corporate life - from minefields to management in this weekly podcast. In the first episode, we talked about what's at stake when you work from home, how can employers adapt to different employee needs and, what are company’s priorities? We weigh the issues around hybrid work arrangements with Alvin Goh, Head of the Singapore Human Resources Institute.
📺 Colossyan – Create corporate videos effortlessly with AI actors
Creating professional videos has traditionally been laborious, highly skilled, and expensive. Think studio time, actor hire, hair and makeup, reams of camera equipment, endless takes, voiceovers, creative direction, and editing it all together — often for just a few minutes of footage. Colossyan empowers everyone to create studio-quality videos with AI. Without needing actors and equipment, you can quickly generate a hyper-realistic, synthetic professional video with AI-generated actors – all you need is a script. With an intuitive interface, scene templates, and a media library, video is no longer just for creative professionals.
📱RescueTime
Installed onto your computer and mobile devices, RescueTime is your own Big Brother to know how you spend your time on them. And every week, you get a summary to know where you stand % wise. If you are not on track with your deliverables, review the time you are spending, and then you can take intelligent steps on what needs to be done to get more margin in life. | 