Hey friends, Recently I wrote a commentary for Channel NewsAsia on LinkedIn. Specifically the toxic positivity and hustle porn that has been popping up on the platform. I must admit I was guilty of such content before but stopped after a while when it just does not feel like me. And I acknowledge the apparent irony given that I'm in the midst of creating a course on mastering LinkedIn. But I see LinkedIn as the road we travelled on. We can all safely get from point A to B without drama, or we can choose to rave our engines at every traffic light and change lanes without signals. We don't ban roads because of traffic accidents since there are upsides to its purpose. Likewise, LinkedIn is still a great way to market yourself and your company if you do it right. Still, I may be completely wrong. Happy to hear what you think.
Have a great week! Adrian
😂 Interesting ProductWFH is hell for input-focussed managers since they need to see and know that you are working. Without the ability to see you butt on chairs, the next best thing is the green light status on Slack or Teams. Until you can convinced them to focus on output instead, this mouse mover may save you some sanity.
📝 Articles I'm readingPersonally I listened to Baroque music (here's my Spotify playlist) as research has shown it helps in productivity. Environmental elements play a big part in how you do work and do them well. Just recall working in a dimly lit room versus next to a big window. I imagine scent to be the next frontier. Oh wait. Someone is already on it.
📱Software/app RecommendationsMany studies have shown numerous benefits to journaling - from stress reduction, improving immune function, keeping memory sharp, boosting mood and strengthening emotional functions. Journaling personally helped me to get through a tough patch recently. And it does not have to be lengthy. I use this app every morning and evening, and each instance is only about 3 minutes. During the day, I would list down 3 things I'm grateful for, one thing I wish to accomplish today and my daily affirmation. In the evening, I would list down my highlights of the day. Pro-tip: try to ensure your grateful items are unique per day otherwise it become very monotonous and somewhat negate the benefit of journaling.
💁♂️LinkedIn Tip of the week(Excerpts from my LinkedIn course) How to write your LinkedIn SummaryWhen setting out to write your summary, remember how LinkedIn users will interact with it on your profile. When someone goes to your profile, they’ll scan your title and location, see your photo, and notice if you have under 500 connections. After that, they’ll likely turn to your summary to get to know you. It’s the equivalent of a public cover letter: it gives your contacts a sense of who you are before they read what you’ve done. Because it’s so visible (and often public), your summary is the best place to capture your potential new contacts’ attention and give them a glimpse of your personality. Therefore, the most important rule of writing a LinkedIn summary is to make it original. You are a unique, talented professional, and your summary should capture the things that make you the greatest social media manager, writer, banker, underwater basket-weaver, etc. Before you start writing your LinkedIn summary, you should do two things. First, search for leaders in your field, and check out the key terms they use to describe themselves. These keywords will help your profile appear in LinkedIn’s search results. Then, ask yourself these questions, and jot down any surprising things you discover: - Who am I at work?
- What are the core features and values of my personality? (Do a MBTI assessment to learn quickly)
- What unique perspectives and experiences do I bring to my field?
- What original ideas have I brought to the place where I work now?
Here’s a tip: Don’t know which keywords to include? Try googling your job title and see which words are used in job postings, descriptions of your position, and other top search results. You can also put your job description through a word cloud generator to quickly sieve out the recurring keywords you may want to emphasise on.
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