Entrepreneurship newsletter A FAVOR 🙏 I'm considering adding full-funnel or at least lite-funnel features like ClickFunnels/Leadpages to Zylvie, since quite a few users have asked for them (meaning the ability to add a page-to-page-to-page sequence, e.g. landing -> order bump -> checkout -> upsell -> upsell 2 -> downsell, etc.). But this funnel model fundamentally clashes with the storefront + cart model that we currently have (which is a simple, fixed 3-step funnel: landing -> checkout -> thank you). If you're a current user of Zylvie, is this feature critical for you? Reply to this email and let me know! 👍 And now, on to this week's newsletter... ____________________ After I mentioned in passing in last week's newsletter that my first Meta Ad campaign resulted in a disappointing ROAS of 0.54, a reader wrote in and told me he looked up my ad creatives in Meta Ad library. First of all, I didn't even know you could do that. Second of all, he said I needed to overhaul my entire funnel, because it's really tough to make a direct offer like I did work on cold traffic: 
I pondered on his words, and we had several back-and-forths. Everything he said was gold; I was soaking it up like a sponge. And then something just hit me: I'm selling SaaS (Zylvie, to be exact), but SaaS is often really just 1 product. Yes, you can divvy it into different plans, but still 1 person will only ever buy 1 plan, regardless if it's a subscription or lifetime plan (even subscription plans have an LTV, so it's really just one large purchase paid in installments). He mentioned stuff about tripwire offers, order bumps, upsells, downsells, etc., which all makes sense. But then I realized I didn't even have those additional products to sell, unless I completely overhaul my existing plans, part them out, and offer each feature in piecemeal fashion (which I won't do, that's crazy talk). So for right now, I'm at an impasse. Sell more stuff I've written before about the importance of maximizing AOV, because not every conversion is created equal. Guy A can spend $20, Guy B can spend $200. They both count as a "conversion," but 1 Guy B is worth 10 Guy As. Sometimes to maximize AOV is really just as simple as listing more stuff on your storefront and allowing people to add/remove items to their cart. Maybe the whole "funnel" concept isn't the best way to maximize AOV either. Why does it need to lead from one page to another to another? It doesn't. There are many ways to skin a cat. But my conversation with the reader above did give me pause. Turning Zylvie into an AOV maximization machine As mentioned before, I'm testing out a new business idea unrelated to SaaS. I've already amassed 1,000+ organic email subscribers on my mailing list with an open rate of ~50%, so I'm pretty sure there's something there. (Don't worry, I've been working on this during after-hours, my full-time obsession is still Zylvie and Zlappo.) However, I'll be using Zylvie to sell my new offers for this new business. So whatever shortcomings Zylvie has will become very apparent and probably spur me to fix it within days, just like the last time. I've never tackled 2 businesses at the same time with a symbiotic relationship: My new business will serve as a first-hand user feedback engine for Zylvie, and Zylvie will also help my new business maximize AOV and revenue, infrastructurally. It would be hilarious if I used another platform to sell my own products -- I'd completely lose all credibility, so that's never going to happen. It's like Bill Gates using an iPhone instead of a Windows Phone. Let's just say I'm excited to begin this new chapter. 💪
With thanks,
Jay
What I've built: Zylvie - High-converting cart software to sell your digital products and subscriptions Zlappo - Automate your tweets across all your Twitter/X accounts to get sales on auto-pilot | 